From Around the Web: How Online Reviews Affect Your Hotel Revenue
We all know how important great hotel reviews can be for your business.
“According to hospitality and resource tools.com, a one star increase on your average rating online can increase your hotel’s income by 9%. 360E-commerce found that revenue rose by 56% for hotels that consistently generated good online reviews.”
In fact, Forrester found that over 50% of travelers would not book a hotel that didn’t have online reviews.
That’s why it’s so important to put your best foot forward. Guests are twice as likely to take to the review sites and complain if they have found bathrooms, service and location to be lacking, or less than what they imagined your hotel would be, based on your website and/or other guests’ reviews.
Read More About Reviews, Revenue and the Role of Baths:
- From Around the Web: Hotel Capital Expenditures – Is Your Hotel Reinvesting Yet?
- Why Are Bathrooms SO Important to Your Guests?
- The Relationship between Online Reviews, Hotel Baths and Increasing Hotel Revenue